ABOUT THE DESIGNER

A Dream Transformed Into Couture

The name Fraulein Label came to me in a dream, just as all my designs do through vivid visions that I bring to life with couture craftsmanship. My photographic and videographic memory allows me to manifest intricate details into reality shaping each piece like a work of art. With a background in film directing and acting, I see fashion as storytelling every dress embodies movement, emotion, and character, just like a scene on screen.

Before launching Fraulein Label, I played a key role in building Bronx and Banco, treating it like my own baby as I worked closely with the designer to expand the brand on an international scale. That experience sharpened my expertise in luxury craftsmanship and the business of high fashion.

But my love for design started long before that. Growing up in Lebanon, I was immersed in the fashion world from a young age, working alongside my grandfather in his shoemaking factory. After moving to Australia, I refined my skills in my family’s fashion businesses, mastering couture techniques, tailoring, and fabric selection.

At Fraulein Label, every dress is crafted using couture techniques meticulously hand-beaded, expertly tailored, and made with the finest fabrics. My bridal mini dresses blend modern sophistication with timeless elegance, designed for brides who want to feel confident, empowered, and effortlessly luxurious on their special day.

For me, fashion, film, and acting all intertwine it’s about creating a vision, telling a story, and bringing something extraordinary to life. Fraulein Label is for those who seek something rare, something unforgettable because true luxury lies in the details.